Our products go Beyond Gluten Free to satisfy familiar “carb” cravings without the actual carbs. This is so unique, SBC patented it. The Smart Baking Company was formed when the team broke the code of baking “carb free” bread. Our carbs are actually non-digestible fiber and hence non-caloric and not relevant to the GI index. It also explains why Smart Baking cakes and buns have such a low caloric content. This patented formula is at the core of a smart and new way to enjoy baked goods.


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About Us

Beyond Gluten Free

The Smart Baking Story

Smart Baking Company was founded by a Dutch family who love food and good health. Sometimes, those two things seem at cross purposes. As restauranteurs, we knew how much people loved their carbs. As fitness buffs, we knew they were eating the wrong carbs.

Our vision is to see people at the table eating fun and healthy foods no matter what their challenge. A young child with Diabetes and his healthy sister, or a mother with a gluten allergy or their grandfather with a heart condition should not need a “special” plate. Cake should not be bad for you at dessert. So, we focus on foods people want but cannot have. Foods that are not just “not bad” for you, but actually GOOD for you to eat.

Our family has grown. From five of us setting out to change the world, over 40 people are working to bring you your Smartcakes® and Smartbuns® today.

Our Philosophy

Creating smarter and healthier products is our mission. We are dedicated to healthy and fun living. It is easy to talk about diets and changed lifestyles. It is hard to transition.

At the Smart Baking Company, we believe that healthy and fun can go hand in hand. We think that a healthy burger deservers a healthy bun to hold it. We believe that a cake can be healthy. And we believe that gluten free does not need more sugars and starch to offset the benefits. For these reasons and more, we choose to go beyond gluten free.

From our bakery here in Central Florida we plan to change the world. Just Healthy is not enough. Our challenge is to create amazingly healthy, absolutely delicious and nutrient dense “fun food” that is affordable, available and NON-GMO to satisfy your familiar cravings during breakfast, lunch, snack time and dinner. Trying nearly every ingredient combination known on the market to make the tastiest and healthiest products. It took many years to develop our delicious prod­ucts that are gluten, starch and sugar free. The Smartbun® and Smartcakes® put you in the driver seat of your diet.

These products have zero digestible carbs, which make them ideal to help you control your weight. Loaded with Omega-3 fatty acids, vitamins B1, 6, 12, C+E, we have created a nutrient dense energy source that will fill you up, support your health goals and will make you feel good about your choices. All the ingredients are important for an optimal functional healthy and pros­perous you!

Here at the Smart Baking Company we all work together to make a difference in people’s lives.

And now we hope you can taste and experience that difference.

We hope you enjoy our products and recipe ideas to live fully and beyond gluten free.



The Smart Baking Company Team

Get In Touch

Our state-of-the-art gluten free commercial bakery is located in sunny Central Florida. Our location does not have a store front and is solely for administration and baking functions.

Check out our web store to purchase Smart Baking products and have them shipped directly to you!