Supermarket chain will sell Smartbuns®, Smartcakes®

Shoppers at one retail giant are about to have another way to snack smarter. Wegmans, the regional supermarket chain popular in the northeast, is carrying Smart Baking Company products. Smartcakes® and Smartbuns® are now available in a select number of the chain’s stores, with the potential to expand further.

“Our goal at Smart Baking Company is to give everyone, regardless of dietary needs, delicious, healthy options,” said Dave Heuvel, co-founder and VP of Sales. “The fact that we can now reach Wegmans’ extensive network of shoppers is a huge step toward that goal.”

Customers can find Smartcakes® in the Natures aisle and Smartbuns® in the gluten-free bread freezer section of the store.

Our products are meant to give customers gluten-free, healthy options any time of day. Smartcakes®, 38-calorie snack cakes, come in multiple flavors and can be enjoyed as a midday snack or a delicious dessert. They have 5 grams of fiber and 4 grams of protein. Smartbuns® are a 63-calorie sandwich bun that can be enjoyed at any mealtime. They have 9 grams of protein and 11 grams of fiber.

We also produce a breakfast item similar to a muffin top, the Smartmuf’n™. All of Smart Baking Company’s products are gluten-free, wheat-free, diabetic-friendly, keto-friendly and non-GMO. In addition to Wegmans, the products are available nation-wide on the company’s website and on Amazon. For more information and a full list of retailers, visit

About Smart Baking Company

Smart Baking Company, a pioneer in the health food industry, has broken the code on healthy baking, creating products that go beyond gluten-free. Its Smartcakes®, Smartmuf’ns™ and Smartbuns® are made from a proprietary blend of fiber, protein, and water, providing a great source of vitamins and minerals. They are gluten- and wheat-free, low calorie, high fiber, diabetic- and keto-friendly and non-GMO. Smartcakes®, which come in multiple flavors, are the first FDA-approved designation of “healthy cake.” Founded in Sanford, Florida, the company aims to offer customers choices that are truly healthy and fun. Smart Baking Company products are available at health food stores nationwide, as well as on Amazon and online at For more information, visit the website or call 407.915.5519.

Shopping cart0
There are no products in the cart!
Continue shopping