Leap into healthier snacking,

it only happens once every four years!

This year we get an extra day in February, so we’re giving you an extra item in your shopping cart. Celebrate your extra days this leap year, with our site-wide Buy 2, Get 1 FREE Sale!
Use code: B2G1
Hurry! This sale is only here for a limited time!
(Offer ends on 2/29/2020 at 11:59PM EST and is not valid on Smart Routines subscriptions.)


  • Raspberry Cream Smartcake

    Raspberry Cream Smartcake® 8-Pack

  • Smartcake® Chocolate 4 pack

    Chocolate Smartcake® 4-Pack

  • Smartcake® Raspberry Cream 4 pack

    Raspberry Cream Smartcake® 4-Pack

  • Sale!

    Bun Love Bundle 12 Month Smart Routine

    $29.99 / month for 12 months
  • Chocolate Smartcakes

    Chocolate Smartcake® 8-Pack

  • shipper box VL

    Vanilla Latte Smartcake® 8-Pack

  • Cinnamon Smartcake Shipper box

    Cinnamon Smartcake® 8-Pack

  • flat box with cake VL

    Vanilla Latte Smartcake® 4-Pack

  • Smartcake® Cinnamon 4 pack

    Cinnamon Smartcake® 4-Pack

  • Chocolate Chip Smartmuf’n™ 3-Pack

  • smartbun-plain-1-box

    Plain Smartbun® 6-Pack

  • Banana Nut Smartmuf'n™

    Banana Nut Smartmuf’n™ 3-Pack


This is how healthy should taste.

At Smart Baking Company™, we believe you shouldn’t have to choose between healthy and delicious. It shouldn’t matter if you’re gluten free, diabetic, on a keto diet, eating for weight loss or just trying to be more mindful—there should be a snack food for you.

So we invented it.

With Smartcakes®, Smartbuns® and Smartmuf’ns™, we offer snack cakes, hamburger buns and breakfast alternatives that are gluten-free, wheat-free, low-carb, sugar-free, non-GMO and diabetic and keto friendly. With just 38 calories each, Smartcakes® pack 5 grams of fiber and 4 grams of protein. Smartbuns® have just 63 calories with 12 grams of fiber and 10 grams of protein. Smartmuf’ns™ are as low as 90 calories per muffin with 12 grams of fiber and 9 grams of protein.

Taste the difference for yourself!

See our “tasty”-monials from customer reviews below.


One @smartbakingcompany chocolate chip muf’n (3 SP) and banana to start my day!!


I decided to save what I was expecting to be the best, for last.

Taste test: Wait before you think this isn’t good, it is. Tastes just like a normal chocolate cake would. The chocolate flavor is there, and comes through. Same softness and moistness and texture as the other cakes, and its even got some “sugar” sprinkled on top.

Hayl's Kitchen

Yes, you bloody genius! @thelovelymrswyatt Microwaving Smartcakes® to turn them into mini chocolate lava cake kinda situations, is precisely the kinda game changer I needed. 🤣
#smartcake #smartbakingcompany
#mysmartwife @smartbakingcompany


Coffee ☕️ time 🥳 with Smart Baking Company™
#ketofinds #ketosnacks


DEEEELICIOUS 2 Smart Points! Ya hear that?! 2 Smart Points!!

🔹️1 Vanilla Late Smartcake 1sp
🔹️4 tbsp fat free cool whip 1sp
🔹️Sprinkle with cinnamon (like everything)