The Smart Baking Comeback: From Our Family to Yours
Over the years, Smart Baking Company has grown thanks to one thing above all: YOU — our loyal, passionate, health-minded community. You’ve supported us, encouraged us, and shared our products with your families, friends, and neighbors.
Because you asked, cheered us on, and never stopped believing in us, we’ve been hard at work behind the scenes on something we know you’ve been waiting for.
After months of care, testing, and love, we’re thrilled to announce the return of your most-loved Smart Baking Company classics — reimagined with improved recipes, cleaner ingredients, and the same warm heart we’ve always baked into every bite.
That means SmartCakes are back in all five fan-favorite flavors — Chocolate, Cinnamon, Lemon, Raspberry Cream, and Vanilla Latte — along with SmartMuf’ns in Chocolate Chip, Banana Nut, and Blueberry, plus our beloved SmartBuns in Plain and Sesame.
This comeback is for you — and we can’t wait for you to taste what we’ve been creating.
Bringing Back the 38
We’re bringing back the beloved 38-calorie SmartCakes in all five fan-favorite flavors — better than ever.
For this comeback campaign, these SmartCakes are available to pre-order as part of our limited production run. Your support helps us restart baking, source ingredients, and prepare for full-scale fulfillment.
During this campaign, SmartCakes will be delivered in a simple, clear wrap, allowing us to move quickly into production while maintaining freshness and quality.
Looking ahead, once production is fully reestablished, the 38-calorie SmartCakes will be available through our CLUB 38 subscription program — created for our most dedicated fans who want ongoing access and early releases.
Introducing the Blueberry SmartMuf’n
Meet the newest addition to our SmartMuf’n lineup — the Blueberry SmartMuf’n, baked fresh with real blueberries and the same care you expect from Smart Baking Company.
This improved recipe delivers the soft, satisfying texture you love, now with a lighter feel and thoughtfully selected ingredients — making it a delicious option for breakfast, snacks, or anytime cravings.
Ingredients
Eggs, proprietary fiber blend (oat fiber, corn fiber, flax), milk protein concentrate, cultured defatted milk, olive oil, allulose, blueberries, milk, contains less than 2% of salt, monk fruit extract, vegetable glycerin, vanilla extract, sodium bicarbonate, calcium carbonate, monocalcium phosphate, glycerol monostearate.
Nutrition Facts
Why This Pre-Order Campaign Matters
This pre-order campaign allows us to restart production thoughtfully and responsibly — with the quality, care, and consistency our community expects.
Your support helps us:
- Restart baking with fresh ingredients and improved recipes
- Order packaging and supplies needed for fulfillment
- Rebuild production and logistics after time away
- Invest in a renovated website to better serve you and improve your shopping experience
- Bring back community favorites without cutting corners
By backing this campaign, you’re not just placing a pre-order — you’re helping us lay the foundation for the next chapter of Smart Baking Company.
Your Reward for Supporting the Comeback
Choose from several pre-order tiers featuring your favorite Smart Baking Company treats. Each tier is designed to thank you for supporting the comeback while helping us confidently move into production.
Once the campaign reaches its funding goal:
- Your card will be charged
- Ingredients and packaging will be ordered
- Baking and fulfillment will begin
All products will be baked, packed, and shipped fresh once production is underway.
- $17,173.86 of $20,000 raised
A Thank-You to Our Founding Supporters
As a small thank-you, all pre-order supporters will be invited to receive an honorary mention on our Founders Fans page.
If you choose to participate, your first name and last initial (or a preferred display name) may be publicly displayed.
At checkout, you’ll have the option to opt in or opt out. Participation is completely optional, and your support is deeply appreciated either way.
How This Pre-Order Works
1. Place your pre-order
Choose your preferred reward tier and complete checkout. Your card will be authorized to confirm your support.
2. Funding goal is reached
Once the campaign reaches (or comes very close to) its funding goal, we’ll move forward with production.
3. Payment is captured
At that point, your card will be charged and ingredients, packaging, and baking will begin.
4. Fresh baking & delivery
Your Smart Baking Company treats will be baked, packed, and shipped fresh once production is underway.
Thank You for Being Part of the Comeback
Smart Baking Company has always been about more than recipes — it’s about the people who believe in better baking and support us along the way.
This comeback is possible because of our community. Every pre-order, share, and message of encouragement helps us move forward with confidence and care.
Whether you choose to back the campaign or simply spread the word, thank you for being part of our journey. We’re excited to bake for you again.
Reward Tiers
Each reward tier lets you support our comeback while enjoying your favorite Smart Baking Company treats. Quantities and variety increase as you move up.
These tiers are exclusive to our Restart Campaign. After the campaign ends, we’ll reopen our regular shop with individual item purchases and a minimum order for free shipping.
Basic Bundle All Products
Premium Bundle All Products
Gold Bundle All Products
Creators Bundle
Extra Service Bundle
What folks are saying?
These are a great alternative to cake for diabetics. They taste great and are virtually indistinguishable from real starch, fat, and sugar cake. Be sure to throw them in the freezer when they arrive.
Gary J.
Scottsdale, AZ
I’m doing Weight Watchers and saw someone suggest these as a 1 point sweet snack. They really are so good and are satisfying my sweet tooth cravings perfectly. I’ve been eating them daily and will definitely keep these stocked in my pantry. Yum!
Katie Y.
Seattle, WA
The cakes themselves are great. They are tasty and the ingredients used are very health-conscious. They are a great option to kill a sweet craving without using too many calories of your daily budget of calories.
Hannah T.
Orlando, FL
