A well hydrated body is 70% water. Smartcakes® and Smartbuns® also have water as a key ingredient and not water laden with added chemicals. We use nano filtering systems created by rocket scientists to ensure our water is pure. Better water starts the process for better food. We partnered with a neighboring company to use the best water possible. The Cool Blue® water purifier incorporates three layers of technology to ensure the best tasting and purest water we can use to add to the quality and taste of our products and the nutritional value to you. The system’s three technologies each have their individual strengths, but with one main common advantage. They all retain the beneficial minerals found in healthful drinking waters.


Olive Oil is another ingredient that serves up good health. According to the Mayo Clinic, monounsaturated fatty acids (MUFAs) the main type of fat found in olive oil is considered a healthy dietary fat and may help lower your risk of heart disease by improving related risk factors. For instance, MUFAs have been found to lower total cholesterol and low-density lipoprotein (LDL) cholesterol levels. In addition, some research shows that MUFAs may benefit insulin levels and blood sugar control, which can be helpful if you have or are at risk of type 2 diabetes.


Smartbuns® have 10 grams of protein per bun and 4 grams of protein per Smartcake®. How do we get all that protein in that serving size? Great, high protein, ingredients. Whey protein isolate is a highly refined, microfiltered protein which is dairy derived, but still considered lactose free. It is a complete, high-quality protein, containing all of the essential amino acids. In addition, it is very digestible, absorbed from the gut quickly compared to other types of protein. Whey protein promotes muscle growth. Muscle mass naturally declines with age. Eggs are another source of protein in our products. Unlike most cereals and yogurt, eggs only contain one ingredient – “eggs.” They don’t contain sugar or carbs, just 6 grams of high quality protein. Eggs contain Choline, which promotes normal cell activity, liver function and the transportation of nutrients throughout the body. What we all are told by diet books about protein being key to weight loss is not only grounded in medical studies, it includes what we really need – to feel satiated.


Flax Meal is also a key ingredient in our products and contains Omega-3 essential fatty acids, the “good” fats that have been shown to have heart-healthy effects. It is also rich in fiber as well as lignans, which have both plant estrogen and antioxidant qualities. Flaxseed contains 75 to 800 times more lignans than other plant foods.


Gluten (derived from the Latin for glue) is a protein composite found in wheat and related grains. It has held the secret to baked goods for centuries. Gluten both holds dough together and provides it with elasticity. Glutens help dough rise and keep its shape and even can give the end result a chewy texture.

Gluten sounds great for bakers. How does gluten affect consumers? Millions of Americans and people all over the world are increasingly showing symptoms of irritable bowel syndrome and Celiac disease. The culprit? Gluten. That wonderful attribute that makes it glue, does not stop when you eat it. It settles into the small intestine where most of the nutrients from ingested food are absorbed. In people with celiac disease, the body sees gluten fragments as invaders — toxins that shouldn’t be there. When the body attacks these invaders, it also attacks itself, which is why celiac disease is classified as an autoimmune disease. Specifically, the body attacks the villi on the lining of the small intestine. As the villi become “blunted” they are no longer as effective in absorbing nutrients. In some cases, this inability to absorb nutrients may be bad enough to stunt growth and weaken bones. The loss of vitamins and minerals may lead to other problems, such as anemia, osteoporosis, or growth delays in children.


How much sugar is on the label? The average American consumes 130 pounds of added sugars (according to Prevention Magazine) in a year. That’s about 22 teaspoons a day, way over the max set by the American Heart Association. New science shows that this overload of sugar—often stemming from hard-to-detect hidden added sugars—is affecting your body in all sorts of strange ways.

Sugar primes your body for diabetes. And the reality is that heart disease and diabetes are intricately related: Heart disease and stroke are the number one causes of death among people with type 2 diabetes, accounting for 65% of those deaths.And added sugars cause excess insulin in the bloodstream, which takes its toll on your body’s circulatory highway system, your arteries.

Emerging research suggests regularly eating too much sugar scrambles your body’s ability to tell your brain you’re full. Carrying a few extra pounds and living with type 2 diabetes can throw off your body’s ability to properly put off leptin hormones; the hormones that let you know you are full. Another result of too much sugar? Dry, brittle protein fibers that lead to wrinkles and saggy skin.

Science shows it takes just 30 minutes or less to go from a sugar rush to a full-on sugar crash. This sugar spike-and-crash sets you up to want more sugar—a vicious cycle. We might reach for sugar to feel better, but we’re getting the opposite effect in the end.


What makes Smartcakes® and Smartmuf'ns™ taste sweet, and are they diabetic friendly?

The Smart Baking Company uses two forms of sweetener. The first is monk fruit. Monk fruit sweeteners are made from the fruit’s extract, which contains zero calories, zero carbohydrates, zero sodium, and zero fat.

We also use erythritol, a natural sweetener that tastes almost exactly like sugar without the calories. Erythritol belongs to a class of compounds called sugar alcohols. Erythritol is naturally present in pears, melons, grapes and mushrooms and is also present in the human body. It has very low glycemic index (GI = 0) and does not raise blood glucose and insulin levels. We have formulated our products to use erythritol without the unwanted cooling effect prevalent with many other sugar-free products.

Are Smart Baking Company™ products certified gluten-free?

Yes! Smart Baking Company™ products are certified gluten-free through the National Celiac Association.

How many carbs? What is zero net carbs?

The only carbs contained in Smartbuns® are 16g total – 12g of dietary fiber and 4g of erythritol. In Smartcakes® there are 9g total – 5g of dietary fiber and 4g of erythritol. Many choose not to count these types of carbs considering they pass through the body without any effect on it or being recognized by the body as a carbohydrate. This makes all of our products effectively zero net carbohydrates.

How long will Smart Baking Company™ products last and how should they be stored? In the fridge or on the counter?

All products are baked and shipped fresh.

Smartcakes® will last for 120 days. If not consumed immediately, we recommend that you freeze or refrigerate them.

Smartbuns® must be stored in the freezer and will last for up to 1 year if frozen. Smartbuns® can be thawed at room temperature or can be toasted directly from the freezer in a regular toaster.

Smartmuf’ns™ must be stored in the freezer and will last for 1 year if frozen. Smartmuf’ns™ can be thawed at room temperature or can be microwaved directly from the freezer for approximately 30 seconds.


How are Smart Baking Company™ products shipped, and will they be safe to re-freeze?

Everything is baked fresh to order and all orders are shipped through FedEx ground. Our goal is to keep transit times between 3-5 days.

We do not use ice packs in transit; we ship fresh. Our products are able to withstand the transit and will remain fresh, given there are no delays by the carrier.

Smartbuns® and Smartmuf’ns™ need to be frozen once received and will last for one year from the freezer. We do not recommend storing the Smartbuns® or Smartmuf’ns™ in the fridge or in the pantry.

Smartcakes® should be refrigerated once received. You may store your Smartcakes® in the freezer, if you prefer. They will still last for 120 days. To thaw our products, leave on the counter until soft (approx. 30 minutes). We do not recommend defrosting them in the microwave.

What are your natural flavors? Do you use MSG?

No MSG or other excitotoxins are present in Smart Baking Company™ products.

We would not call a flavor natural if it contains any synthetic flavor. Our flavor formulas are a trade secret, but our natural flavors are purely mixtures of natural flavor ingredients.

Are there any artificial coloring or dyes in Smart Baking Company™ products?

All of our ingredients, including the coloring, are naturally sourced. We do not use any artificial flavoring or ingredients in Smart Baking Company™ products.

Are Smart Baking Company™ products all non-GMO and/or organic?

All of our ingredients are highly refined, naturally sourced and non-GMO, but we are not certified organic at this time.

Are Smart Baking Company™ products vegan?

We are not vegan. All of our products contain eggs and some dairy due to the whey protein.   

Are Smart Baking Company™ products nut-free? Is Smart Baking Company™ a nut-free facility?

We are not considered to be a nut-free facility. The only nut or seed-type ingredients we use are walnut in the Banana Nut Smartmuf’ns™, coconut in the seasonal Coconut Smartcakes®, and sesame seed topping in the Sesame Smartbuns®.

(Some other common ingredients we use are: eggs and dairy)

Are Smart Baking Company™ products keto friendly?

YES! The Smartbun®, Smartcake®, and Smartmuf’n™ are free of sugars and starches, which makes them zero net carbs. We use a highly refined dietary fiber blend of oat, corn, and flax seed. Since it is only the pure fiber and not the whole ingredient, it is not absorbed during the digestion process.

Members of our research and development department who are actively Ketogenic, eat our products as a part of their everyday diet with no change in ketone levels. This was taken into consideration throughout the development of the products—it is one of the main factors that that keeps us going Beyond Gluten Free!

The nutritional labels and ingredients are fully listed in the shop page under the individual product descriptions. You can view them to see for yourself that Smart Baking Company™ products are perfect for your keto needs!


How many Weight Watchers or SmartPoints are in Smart Baking Company™ products?

Each Smartcake® and Smartbun® are only 1 Weight Watchers point and/or 1 SmartPoint per cake and bun!

The point value for Smartmuf’ns™ may vary depending on flavor. Our Chocolate Chip Smartmuf’ns™ are only 2 Weight Watchers points per muf’n.

Can I try a free sample of your products?

We appreciate your interest in our Smartcakes® and Smartbuns®! We do not offer free samples. However, we do offer a Variety Pack to let you try our products. A Variety Pack is only $29.99 + shipping and includes:

  • One 2-pack of Cinnamon Smartcake®
  • One 2-pack of Lemon Smartcake®
  • One 2-packs of Chocolate Smartcake®
  • One 2-pack of Raspberry Cream Smartcake®
  • One 6-pack Sesame Smartbun®

One 2 Pack of Smartcakes® consists of 2 x 2-packs for a total of 4 cakes.

This way, you can try all of our products and decide which are your favorites!

What is the SmartClub™ membership? How can I get coupons and discounts?

Become a SmartClub Member!

We’re rolling out the red carpet for YOU! At Smart Baking Company, many of our customers are raving fans of our gluten-free, keto, diabetic-friendly, HEALTHY Smartcakes® and Smartbuns® and come back again and again.

SmartClub Members special perks include:

  • Every day discounted pricing
  • Rather than receive the guest rate for shipping, SmartClub Members get $8.95 flat rate on everything under $39.99
    PLUS SmartClub Members get flat rate $4.99 shipping on everything $39.99+
  • We also offer regular perks and promotions!

Want to join? Just create a registered Smart Baking Company™ account before you complete your order, and make sure to subscribe to our emails. After your first order, you will receive an email with instructions to activate your SmartClub Membership. On your next order, you save!

Sign up today at the link below and enjoy Smartclub special discounts whenever you treat yourself to Smart Baking Company products.

( https://smartbakingco.com/my-account/ )


Are there any free shipping options?

We understand your concerns and try to make both our product and shipping affordable for everyone while still maintaining our quality ingredients and transit providers.

We do offer free shipping on the two value packs below. Pricing and coupon code details are available in the links. These product bundles are always available in our shop, though no other coupons may be used with the free shipping discount.

  • Three Shippers of Smartcakes®
  • Deluxe Smart Box

You may also check our store locator for your nearest retail location. If you do not have any close by who carry our products, we appreciate you forwarding any recommendations you may have to: info@smartbakingco.com.

We will also always post current sales and promotions on our Facebook and Instagram pages.  Please be sure to follow us and check back frequently to take advantage of these offers.