Social Media Specialist

Marketing · DeBary, Florida

Summary:

• • • A Social Media Specialist, or Social Media Marketing Specialist, is responsible for overseeing one or more social media accounts for a business. Their duties include creating and updating social media posting schedules, replying to comments from subscribers or liking tagged photos and coordinating with other professionals to determine how to market a brand and its products or services using social media.

Essential Responsabilities:

• • • A social media specialist follows conversations on the internet while interacting with the public at the same time, unable to predict what other users will say.
    • The specialist is responsible for monitoring trending hashtags and topics while finding unique ways to integrate them into the brand.
    • A social media specialist may also work with other staff members as a way to further promote a brand, such as bringing in marketing consultants to help publicize an event.
    • The specialist is responsible for tracking whether or not social marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools.
    • Other important job duties will include:

Specific Characteristics:

• • • Ability to develop and implement a corporate social media strategy
    • Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules.
    • Encourage greater social media participation.
    • Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy.
    • Ambassador communication.
    • Co-operative marketing initiatives.
    • Graphic design for social posts or advertising.
    • Give a way initiatives.
    • Monitoring our super fan facebook group.
    • Creating rich content